The Zegna Group delivered standout results in the first half of 2025, reporting a 53% rise in net profits to €47.9 million, driven by its direct-to-consumer strategy.
Summary:
- Zegna Group recorded a net profit of €47.9 million for H1 2025, reflecting a 53% increase.
- This growth contrasts sharply with luxury competitors LVMH and Kering, both of which reported notable revenue and profit declines.
- The company’s direct-to-consumer push continues to strengthen its resilience and market position.
Founded in 1910, Zegna has proven its ability to navigate the challenges currently facing the luxury sector. While other major houses are struggling with economic pressures and supply chain disruption, Zegna closed the first half of the year with impressive profit growth, equal to roughly $56 million USD.
Although the group experienced a 2% organic drop in overall revenue, management expressed confidence in its trajectory. Speaking during an earnings call, Gildo Zegna credited “the authenticity of our brands, the clarity of our vision, and the strength of our team,” reaffirming the company’s path toward meeting its 2027 goals despite headwinds from global markets and currency shifts.
This performance sets Zegna apart from peers such as LVMH, which reported a 4% revenue decline and a 22% fall in net profit, and Kering, which suffered a 16% revenue drop and a 46% plunge in net income, largely due to Gucci’s downturn.
The company’s direct-to-consumer model has been key to its resilience. DTC sales grew 6% organically and now account for 82% of branded revenue, giving Zegna stronger margins and more control over its customer experience. With luxury leaders facing ongoing slowdowns, Zegna’s strategy has positioned it as one of the sector’s most adaptive and enduring players.
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