Blending classic Western style with contemporary flair
Summary
- Post Malone launched his new brand, Austin Post Apparel, in Paris with a Western-inspired collection.
- The runway featured denim-on-denim, velvet jackets, fringe accents, and authentic Lucchese boots.
- The collection reimagines the cowboy ethos for a modern, fashion-forward audience.
Post Malone’s first runway show for Austin Post Apparel, titled “Season One: At First Light,” offered a fresh take on Western style, translating the cowboy’s rugged independence, authenticity, and connection to the land into a contemporary fashion language for Paris.
The collection highlighted iconic Western staples, with denim-on-denim elevated through precise tailoring and thoughtful design touches. Velvet jackets with gold star accents combined the grit of ranch life with rock-and-roll glamour, while fringe jackets, historically practical for frontier life, became flowing statement pieces symbolizing freedom and movement.
Every ensemble was paired with genuine Lucchese boots, and the show even featured a horse on the runway, underscoring Austin Post Apparel’s dedication to the lifestyle, not just the aesthetic. With this debut, Post Malone positions his brand as a distinctive voice in fashion, celebrating the enduring influence of the American West in a modern context.
