In January, Oakley made waves at the PGA Tour with its dedicated booth, signaling a deeper commitment to golf culture. Among the highlights was the Oakley Edge Icon, a bold footwear innovation that extended the brand’s performance ethos beyond its iconic eyewear. Collaborations with athletes like J.R. Smith and campaigns such as “Artifacts From the Future” further strengthened Oakley’s positioning in the golf apparel landscape.
Building on this momentum, Oakley introduced “Future Genesis”, a campaign inspired by sci-fi worlds, marked by dystopian backdrops, metallic atmospheres, and futuristic motifs. This vision now takes tangible form through a collaborative apparel collection with the Hypegolf Label, translating Oakley’s forward-looking philosophy into wearable design. Minimal yet purposeful, the drop mirrors the same audacious energy as Oakley’s eyewear, creating pieces that are as stylish off the course as they are functional on it.
At the heart of Oakley’s design DNA is the fusion of cutting-edge technology and unconventional forms. The Oakley x Hypegolf collection embraces this identity, producing apparel that adapts seamlessly to movement while prioritizing comfort and performance.
The C1 Engineered Exo Polo exemplifies this balance. Crafted with jacquard knit for zonal breathability and Hydrolix moisture-wicking technology, it moves fluidly with the body during play. Thoughtful details like a hidden eyewear loop at the placket and the ellipse logo connect directly to Oakley’s heritage.
Layering comes through the C1 Bark Pullover, a quarter-zip with a raised mock collar and a jacquard shell designed to regulate heat and moisture. Branding is bold yet balanced, with Oakley’s logo at the front and vertical Hypegolf lettering across the back. For more understated options, the Driven Tee offers a minimalist crewneck silhouette made from a premium blend of cotton, polyester, and spandex. It includes performance-driven features such as sweat-wicking fabric and an eyewear loop positioned at the collar’s back.
The collection also includes a six-panel performance cap, engineered with laser-cut ventilation holes along the sides for airflow and a curved brim for sun protection. Co-branded detailing reinforces the partnership, while the tonal design ensures versatile wear on or off the green.
Color schemes lean into cool grays and muted blues, evoking a futuristic edge reminiscent of Blade Runner, while remaining tailored for modern athletic wear. These pieces will debut at the newly launched Hypegolf Clubhouse in SoHo, New York City, where displays will also highlight Oakley’s Plantaris, Lateralis, and Masseter eyewear collections—lines that embody the brand’s experimental, future-ready spirit.
This year, Oakley has firmly reasserted itself as a force in both performance sportswear and style-driven fashion. From its disruptive eyewear innovations to apparel that blurs athletic utility with streetwear aesthetics, Oakley continues to shape the identity of athletes and creatives alike. As golf undergoes a cultural shift led by a younger generation of players, the Oakley x Hypegolf partnership feels perfectly timed, reinforcing the brand’s readiness for the sport’s evolving future.
