Okay, he’s not completely naked in the new Emporio Armani ad, but he’s really not that far from it. Especially with his legs splayed wide open. Anyway, he’s done his job, as apparently tight white briefs have increased in sales by 50%. Armani themselves are enjoying a 30% increase in sales.

Well, just wait until someone reminds guys that wearing tight briefs reduces sperm count. Oh wait, I just did. On the other hand, maybe wearing briefs will cut down on the incredible number of celebrity pregnancies and births witnessed in 2007.

On the flipside, maybe his wife Posh Spice, aka Victoria Beckham, will stop saying she’s a gay man in a woman’s body.